Analysis of the visual language of design of sustainable packaging manufactured from biomaterials

Abstract

In the context of the environmental problems caused by product packaging, sustainability is becoming one of the main goals of designers. Designers are no longer content to highlight the environmental friendliness of packaging through ‘green symbols’, ‘recycled symbols’ or ‘renewable symbols’. Instead, designers have opted for bio-materials such as plant fibers, waste from other materials and mycelium to form the bulk of the eco-packaging. The materials themselves are used to create a new design language, which directly reflects the eco-friendly features of the packaging. This paper analyses existing examples of sustainable packaging design and explores the new visual language of sustainable packaging design, mainly by means of literature and questionnaire research.